Fundraising Coordinator – Single Giving

Awarded Fundraising Team of the Year in 2022 by the Fundraising Institute of Australia, the RFDS Marketing and Fundraising team’s purpose is to acquire and grow strong relationships to enable the work of RFDS Victoria through meaningful support.

The Fundraising Coordinator – Single Giving will work as a part of our high-performing and collaborative Marketing & Fundraising team.

The role will be responsible for delivering all single-cash acquisition and engagement campaigns through direct mail and digital channels.

Through working with key internal stakeholders, this role will ensure a high level of donor-centricity, innovation, and growth across RFDS Victoria’s Single Cash program.

Tasks and responsibilities include:

• Deliver a diversified and robust Single Cash (SC) acquisition and renewal program.
• Lead the implementation and development of SC acquisition and engagement strategy.
• Project manage and run a suite of inspiring campaigns (both direct mail and digital) to acquire supporters as well as further engage existing supporters.
• Lead the year-round merchandise campaign by project managing all creative, data set-up, liaising with relevant suppliers, sourcing new products, monitoring stock levels, and maintaining the Shopify website and related platforms.
• Assist Fundraising Manager with input and year-round monitoring of budgets and expenditure to ensure they are in-line with targets.
• Work with Innovation & Enablement Lead and Supporter Retention Specialist to continuously review and improve existing platforms and processes.
• Regularly monitor and review campaign performance against agreed KPI’s whilst seeking continual improvement.
• Track and analyse all digital fundraising content via CRM software, Google Analytics, Website, Facebook pixels and other relevant optimisation tools.

Knowledge, skills and experience required:

• Strong leadership skills in improving, driving, and managing a Single Cash acquisition program including strategy and donor renewal/engagement.
• Strong organisational and project management skills, with the ability to multi-task and meet deadlines in a fast-paced environment.
• Demonstrated experience in coordinating and running a range of successful fundraising acquisition and renewal campaigns via both direct mail and digital (including social media) with devoted donor focus.
• Strong strategic analysis and critical thinking skills.
• Proven ability to build genuine relationships and work collaboratively with both internal and external stakeholders including coworkers, agencies, suppliers, and volunteers.
• Excellent communication skills – both verbal and written.
• Experience in managing multiple project budgets.
• Proven ability to work in Microsoft Office, CRM software, digital marketing platforms, Google Ads and Facebook Ads Manager.
• Knowledge and understanding of the evolving digital ecosystem, including the use of tools and platforms such as Facebook pixel, API conversion, HTML and JavaScript.
• An understanding of Search Engine Marketing, including SEO and Google Ads.

Why join the Royal Flying Doctor Service:

• Work for Australia’s Most Reputable Charity (11 out of the last 12 years) and Most Trusted Charity (last 3 years).
• You are a part of helping communities overcome the burden of distance, enabling care in the community, helping people take control of their own health and overcoming isolation.
• Access to salary packaging for all employees.
• Supported opportunities to work at different locations across the state.
• Great parental leave benefits.

Mandatory requirements:

In line with RFDS Victoria’s mandatory policies, all employees are required to undergo a National Police Clearance, hold a Working with Children Check and have 3 * Covid vaccinations and annual influenza vaccination.